Guides
Straight talk for the trades.
Plain-English guides on websites, Google, email and marketing for roofers, builders, plumbers, sparks and every trade in between.
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Why customers Google you before they ring you
Customers check you out online before they pick up the phone. Here is what they find, and why a proper website decides whether they…
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Local SEO for tradespeople: the basics in plain English
Local SEO is how you show up when someone searches for your trade in your town. Here are the basics, without the jargon.
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Set up your Google Business Profile properly in 30 minutes
Your free Google Business Profile is the box that appears on maps and local searches. Here is how a tradesperson sets it up properly,…
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One page per service: why it wins more jobs
A single page that lists everything you do will not rank for anything. A page for each service gives you a chance of being…
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Area pages: how to show up in every town you cover
Searching for a tradesperson is local. A page for each town you cover helps you appear when people search for your trade in their…
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How long does SEO take for a trade website? An honest answer
Nobody can promise page one by next week. Here is what to expect and when, so you can judge your website and any SEO…
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Lead directories vs your own website: renting or owning your leads
Lead sites can bring work, but you are renting it. Your own website builds an asset you keep. Here is how to think about…
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Facebook page vs website: why you need both, and which one you own
A Facebook page is a handy shop window, but it is rented space. Here is what a website does that social media cannot.
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Why an email address on your own domain wins more jobs
Quotes from [email protected] or [email protected]? Here is why a professional email address on your own domain matters.
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What a trade website needs on the first screen
You have about a few seconds to convince a visitor. Here is exactly what should be on the first screen of a tradesperson’s website.
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