Guides
Category: Stay in control
Owning your domain, hosting, email and marketing assets, explained in plain English.
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Lead directories vs your own website: renting or owning your leads
Lead sites can bring work, but you are renting it. Your own website builds an asset you keep. Here is how to think about…
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Facebook page vs website: why you need both, and which one you own
A Facebook page is a handy shop window, but it is rented space. Here is what a website does that social media cannot.
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Own your domain name: the one thing you must never hand over
Your domain name is your address on the internet. If someone else owns it, you can lose your website and email overnight. Here is…
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What website hosting actually is (and why cheap hosting costs you jobs)
Hosting is where your website lives. Here is what it is, why quality matters and what you should be getting for your monthly fee.
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Website maintenance: what happens when nobody looks after your site
Websites are not build-and-forget. Updates, backups and security checks keep yours working. Here is what goes wrong without them.
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How much does a website for a tradesman really cost?
Quotes for trade websites range from free to thousands. Here is how to compare them fairly, and what a straightforward £250 plus £49.95 a…
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The hidden cost of DIY website builders for tradespeople
Drag-and-drop website builders look cheap or free. Here are the hidden costs for a trade business, mostly your time and your enquiries.
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The three online assets every trade business needs
A proper website, a professional email address and a complete Google Business Profile are the foundation of any trade business online. Here is how…
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