Marketing for a trade business can feel like a maze: social media, directories, adverts, apps. But underneath it all, three things do most of the work. Get these right and everything else is a bonus.
1. A proper website
Your website is your home on the internet. It is the one place you fully control, where customers can find your services, see your work, read your reviews and get in touch. It works around the clock and builds over time.
It should be fast, clear on a phone, built around the services and areas you want work from, and in your own name. See what a trade website needs on the first screen.
2. A professional email address
An address on your own domain, such as [email protected], makes every quote and every message look established. It also means your contact details stay yours if you ever change anything else. See why it wins more jobs.
3. A complete Google Business Profile
This is what puts you on the map and in the local results. It carries your reviews, photos, hours and phone number, right where customers are searching. See setting it up properly.
How they work together
Each one supports the others:
- Your profile gets you seen on the map and in local search
- Your website convinces people and explains your services
- Your email keeps conversations professional and consistent
- Reviews on your profile build trust, and show up on your website too
- Your domain ties them all together and stays under your control
When all three match, with the same name, number and address everywhere, Google trusts you more and customers feel more confident.
Everything else sits on top
Social media, directories and adverts all work better when they send people to a strong website and a solid profile. Without those foundations, you pay to send people somewhere weak.
Own as much as you can
Wherever possible, own these assets in your own name. The domain, the website and the profile should belong to you, not to a provider, freelancer or platform. See own your domain.
A website, a professional email and a Google profile: three assets that belong to you, and that keep working while you are on the tools.
Get all three sorted
That is exactly what we set up for you: a custom website, a Gmail address on your own domain and support getting your Google profile right. See the offer or get in touch.