Guides
Straight talk for the trades.
Plain-English guides on websites, Google, email and marketing for roofers, builders, plumbers, sparks and every trade in between.
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Should a tradesperson put prices on their website?
Most trades hide their prices. Giving customers a sense of cost can win better enquiries and save time. Here is how to do it…
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Phone, WhatsApp or form: how should customers contact you?
Different customers want different ways to reach you. Here is how to offer phone, WhatsApp and a quote form without drowning in messages.
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Own your domain name: the one thing you must never hand over
Your domain name is your address on the internet. If someone else owns it, you can lose your website and email overnight. Here is…
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What website hosting actually is (and why cheap hosting costs you jobs)
Hosting is where your website lives. Here is what it is, why quality matters and what you should be getting for your monthly fee.
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Website maintenance: what happens when nobody looks after your site
Websites are not build-and-forget. Updates, backups and security checks keep yours working. Here is what goes wrong without them.
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How much does a website for a tradesman really cost?
Quotes for trade websites range from free to thousands. Here is how to compare them fairly, and what a straightforward £250 plus £49.95 a…
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The hidden cost of DIY website builders for tradespeople
Drag-and-drop website builders look cheap or free. Here are the hidden costs for a trade business, mostly your time and your enquiries.
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How to tell where your enquiries really come from
Knowing which marketing brings in work stops you wasting money. Here are simple ways for a tradesperson to track where enquiries come from.
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Seasonal marketing for trades: what to promote and when
Demand for most trades changes through the year. Here is how to plan your website and marketing around the seasons, whatever your trade.
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The three online assets every trade business needs
A proper website, a professional email address and a complete Google Business Profile are the foundation of any trade business online. Here is how…
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