Guides
Category: Win the quote
Turning enquiries into booked jobs: forms, reviews, pricing and follow-up.
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Designing your website for emergency call-outs
If you take emergency work, panic searches are your most valuable traffic. Here is how to set your website up to win the call…
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Quote forms that get filled in: what to ask and what to leave out
A long quote form scares customers off. Here is what to ask, what to skip and how to follow up so enquiries become booked…
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How to get more Google reviews as a tradesperson
Reviews help you get found and help customers choose you. Here is a simple, honest routine for collecting more Google reviews from happy customers.
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Why your trade website has to work on a phone first
Most customers will see your website on a phone, often in a hurry. Here is what a phone-first trade site looks like and how…
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Slow website, lost jobs: why speed matters for trades
Visitors will not wait for a slow website, especially in an emergency. Here is why speed matters and what makes a trade site fast…
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Should a tradesperson put prices on their website?
Most trades hide their prices. Giving customers a sense of cost can win better enquiries and save time. Here is how to do it…
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Phone, WhatsApp or form: how should customers contact you?
Different customers want different ways to reach you. Here is how to offer phone, WhatsApp and a quote form without drowning in messages.
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How to tell where your enquiries really come from
Knowing which marketing brings in work stops you wasting money. Here are simple ways for a tradesperson to track where enquiries come from.
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Seasonal marketing for trades: what to promote and when
Demand for most trades changes through the year. Here is how to plan your website and marketing around the seasons, whatever your trade.
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