Ask most tradespeople about pricing online and you get the same reply: “Every job is different.” And it is. But hiding every number leaves customers guessing, and guessing makes them nervous.
Why customers want a clue
When someone does not know whether a job costs hundreds or thousands, they hesitate. They might assume it is too expensive, or they might assume you are vague on purpose. Giving them a sense of scale makes ringing you feel safe.
What you can do without being tied down
You do not have to publish a rate card. There are gentler ways to give guidance.
Use “from” prices. “Boiler servicing from £X” or “Gutter clearance from £X” for simple, repeatable jobs.
Give ranges. “Most bathroom fits fall between £X and £Y, depending on size and spec.” Explain what moves the price.
Explain what affects the cost. Size, access, materials, condition and timing. A short list shows customers you price fairly and helps them understand your quote.
Say what is included. Does the price include materials, waste removal, clean-up and a guarantee? Clarity builds trust.
Offer a free quote. If you do, say so clearly.
What this does for you
- Better enquiries. People who ring already know roughly what to expect.
- Fewer time-wasters. Those looking for the cheapest possible job drop out early.
- Stronger trust. Being open about cost makes you look confident and honest.
- Less repetition on the phone. You answer fewer “how much is it?” calls.
What to avoid
- Quoting prices you cannot honour
- Leaving old prices on the site for years
- Making comparisons with named competitors
Costs change. Decide who will keep the figures up to date, or phrase them as guidance, with “from” and “typically”.
What if I do not want to publish numbers?
That is your call. At the very least, explain how you quote: free visit, written quote, no pressure, no hidden extras. It addresses the worry without committing to a figure.
Customers do not need an exact price. They need to know ringing you will not be a nasty surprise.
We can help you phrase it
When we build your site, we help you decide what to show and how to word it. See what is included.