Guides
Straight talk for the trades.
Plain-English guides on websites, Google, email and marketing for roofers, builders, plumbers, sparks and every trade in between.
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Photos that win jobs: how to photograph your work with your phone
Your own photos beat stock images every time. Here is how to take good before and after shots of your work using nothing but…
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Trust signals: accreditations, insurance and guarantees to show on your site
Customers let tradespeople into their homes. Here is how to show accreditations, insurance, guarantees and reviews so they feel safe picking you.
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Template site vs custom design: what it means for a trade business
What is the real difference between a template website and a custom-designed one, and does it matter when you are a roofer, plumber or…
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Is your old website costing you jobs? Seven signs it is time to rebuild
A poor website can be worse than none. Here are seven signs that your old site is quietly costing you enquiries, and what to…
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How to write an About page that wins trust (without bragging)
Your About page is one of the most visited pages on your site. Here is a simple structure that makes customers trust you before…
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Designing your website for emergency call-outs
If you take emergency work, panic searches are your most valuable traffic. Here is how to set your website up to win the call…
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Quote forms that get filled in: what to ask and what to leave out
A long quote form scares customers off. Here is what to ask, what to skip and how to follow up so enquiries become booked…
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How to get more Google reviews as a tradesperson
Reviews help you get found and help customers choose you. Here is a simple, honest routine for collecting more Google reviews from happy customers.
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Why your trade website has to work on a phone first
Most customers will see your website on a phone, often in a hurry. Here is what a phone-first trade site looks like and how…
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Slow website, lost jobs: why speed matters for trades
Visitors will not wait for a slow website, especially in an emergency. Here is why speed matters and what makes a trade site fast…
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