Guides
Category: Look the part
Websites, email, photos and branding that make a trade business look established and trustworthy.
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Why an email address on your own domain wins more jobs
Quotes from [email protected] or [email protected]? Here is why a professional email address on your own domain matters.
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What a trade website needs on the first screen
You have about a few seconds to convince a visitor. Here is exactly what should be on the first screen of a tradesperson’s website.
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Photos that win jobs: how to photograph your work with your phone
Your own photos beat stock images every time. Here is how to take good before and after shots of your work using nothing but…
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Trust signals: accreditations, insurance and guarantees to show on your site
Customers let tradespeople into their homes. Here is how to show accreditations, insurance, guarantees and reviews so they feel safe picking you.
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Template site vs custom design: what it means for a trade business
What is the real difference between a template website and a custom-designed one, and does it matter when you are a roofer, plumber or…
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Is your old website costing you jobs? Seven signs it is time to rebuild
A poor website can be worse than none. Here are seven signs that your old site is quietly costing you enquiries, and what to…
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How to write an About page that wins trust (without bragging)
Your About page is one of the most visited pages on your site. Here is a simple structure that makes customers trust you before…
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