Many tradespeople are told they need a blog. It can help, but it is not the first thing to do, and it only works when it answers real questions.
What a blog can do
Good posts attract people searching for answers, such as “how long does a flat roof last” or “do I need planning permission for a driveway”. Some of those readers are homeowners about to hire someone. A helpful post shows your knowledge and can lead to an enquiry.
Posts also give you more pages that can appear in search, and they show visitors that the business is active.
What to do first
Before you write a blog, make sure the basics are in place: a clear homepage, a page for each service and area, a complete Google Business Profile and a way for people to ring or enquire. See local SEO basics. A blog on top of a weak site rarely helps.
What to write about
Choose questions customers actually ask you, such as costs, how long jobs take, what to look out for and what is involved. Write the way you would explain it on the doorstep.
- Common problems and what causes them.
- How to choose a good tradesperson.
- What a job involves, step by step.
- Rules and regulations that affect customers, written carefully and checked.
How often
Quality matters more than frequency. One useful post a month is better than weekly posts nobody reads. If you will not keep it up, a handful of strong pages is better than a blog that stops after three posts.
What to avoid
Do not copy text from other sites, stuff keywords or publish thin posts that say nothing new. Google can tell, and so can customers.
Link to your services
End each post with a link to the relevant service page and a clear way to get in touch.
Blog if you have real answers to share and will keep going. Otherwise put the time into your service pages and reviews.
We include guides like this on our own site, and can add your first posts. See the offer.